The Law of Power

Writing and The Written Word

The Law

The fundamental law of power is that it is situational, multifaceted, dynamic, and perishable.

Power is Situational

Power is without a doubt situational, a person who is very politically powerful, but having no wilderness knowledge or skills, find themselves alone in the middle will have less ability to save themselves, than an experienced woodsman.

Power is Multifaceted

Power has many attributes (social influence, mental reference, innate ability, and situation), which aggregate to provide the total of your power at in given time and in any given situation

Power isDynamic

As a person’s situation changes, their ability to influence the situation can be increased, decreased, and/or lost. Also, facets of power are not static but are morphed by change.

Power isPerishable

A person can, through inaction, lose the ability to influence a situation forever.

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Success – You must love your work?

Writing and The Written Word

Why you should love your work

Sooner or later you will wonder why you are not passionate and energized about your work. At the same time, an inner voice will tell you to suck it up because work is only a four-letter word and you are not supposed to enjoy it.

It is a misconception because loving your work can bring manage benefits. Work should enable and empower, not entrap. Here we have some of the reasons why you should love your work.

Helps with your success

When you love your career, no one can stop you from getting successful. You will do everything that it takes to assure that your customers love what you are offering, and your boss appreciates your every move. You would prefer to collect the appreciation because your every move will be well planned, and you will not be afraid…

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Management Principles – You can’t Manage what you don’t Measure

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Management and Measurement

You can’t manage what you don’t measure is an old management adage that has been used for many years and while most attribute it to Peter Drucker, some claim that the quote was first used by Dr. W. Edwards Deming, although it is a bone of contention whether or not the quote is used in the correct context.

Irrespective of who said it first, I have always agreed with the principle. Coming from a corporate background where this is one of the management principles often used, I was surprised to learn that there are those that strongly disagree with the statement. This group argues that there are many things being managed at work that aren’t measurable, from the confidence we instill in a new, young manager, to the quality of new hires.

The argument is made that quantity is easy…

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Personas Vs. Roles – What Is The Difference?

Personas and roles are user modeling approaches that are applied in the early stages of system development or redesign. They drive the design decision and allows programmers and designers to place everyday user needs at the forefront of their system development journey in a user-centered design approach.

Personas and user roles help improve the quality of user experience when working with products that require a significant amount of user interaction. But there is a distinct difference between technology personas vs. roles. What then exactly is a persona? What are user roles in system development? And, how does persona differ from user roles?

Let’s see how these two distinct, yet often confused, user models fit in a holistic user-centered design process and how you can leverage them to identify valuable product features.

Technology Personas Vs. Roles – The Most Relevant Way to Describe Users

In software development, a user role describes the relationship between a user type and a software tool. It is generally the user’s responsibility when using a system or the specific behavior of a user who is participating in a business process. Think of roles as the umbrella, homogeneous constructs of the users of a particular system. For instance, in an accounting system, you can have roles such as accountant, cashier, and so forth.

However, by merely using roles, system developers, designers, and testers do not have sufficient information to conclusively make critical UX decisions that would make the software more user-centric, and more appealing to its target users.

This lack of understanding of the user community has led to the need for teams to move beyond role-based requirements and focus more on subsets of the system users. User roles can be refined further by creating “user stand-ins,” known as personas. By using personas, developers and designers can move closer to the needs and preferences of the user in a more profound manner than they would by merely relying on user roles.

In product development, user personas are an archetype of a fictitious user that represents a specific group of your typical everyday users. First introduced by Alan Cooper, personas help the development team to clearly understand the context in which the ideal customer interacts with a software/system and helps guide the design decision process.

Ideally, personas provide team members with a name, a face, and a description for each user role. By using personas, you’re typically personalizing the user roles, and by so doing, you end up creating a lasting impression on the entire team. Through personas, team members can ask questions about the users.

The Benefits of Persona Development

Persona development has several benefits, including:

  • They help team members have a consistent understanding of the user group.
  • They provide stakeholders with an opportunity to discuss the critical features of a system redesign.
  • Personas help designers to develop user-centric products that have functions and features that the market already demands.
  • A persona helps to create more empathy and a better understanding of the person that will be using the end product. This way, the developers can design the product with the actual user needs in mind.
  • Personas can help predict the needs, behaviors, and possible reactions of the users to the product.

What Makes Up a Well-Defined Persona?

Once you’ve identified user roles that are relevant to your product, you’ll need to create personas for each. A well-defined persona should ideally take into consideration the needs, goals, and observed behaviors of your target audience. This will influence the features and design elements you choose for your system.

The user persona should encompass all the critical details about your ideal user and should be presented in a memorable way that everyone in the team can identify with and understand. It should contain four critical pieces of information.

1. The header

The header aid in improving memorability and creating a connection between the design team and the user. The header should include:

  • A fictional name
  • An image, avatar or a stock photo
  • A vivid description/quote that best describes the persona as it relates to the product.

2. Demographic Profile

Unlike the name and image, which might be fictitious, the demographic profile includes factual details about the ideal user. The demographic profile includes:

  • Personal background: Age, gender, education, ethnicity, persona group, and family status
  • Professional background: Occupation, work experience, and income level.
  • User environment. It represents the social, physical, and technological context of the user. It answers questions like: What devices do the user have? Do they interact with other people? How do they spend their time?
  • Psychographics: Attitudes, motivations, interests, and user pain points.

3. End Goal(s)

End goals help answer the questions: What problems or needs will the product solution to the user? What are the motivating factors that inspire the user’s actions?

4. Scenario

This is a narrative that describes how the ideal user would interact with your product in real-life to achieve their end goals. It should explain the when, the where, and the how.

Conclusion

For a truly successful user-centered design approach, system development teams should use personas to provide simple descriptions of key user roles. While a distinct difference exists in technology personas vs. roles, design teams should use the two user-centered design tools throughout the project to decide and evaluate the functionality of their end product. This way, they can deliver a useful and usable solution to their target market.

What Is A Competitor Battle Card?

Writing and The Written Word

In theory, competitor battle cards
are not that hard to put together. All it takes is a little bit of content to
use to persuade clients in a sales environment. What many people find is that
being concise is a challenge. It takes some time and practice, but with a
little bit of planning and overall know-how about the industry, any person can
start putting together cards that work.

What are
competitor battle cards?

The simplest way to describe
competitor battle cards is that they are short, to the point pieces of
information about a business that paints them in a positive light directly
against the competition. Videos, graphs, spreadsheets and simple text are all
used on different cards.

Once these battle cards are put
together, they are given to the entire sales team. When they are in any…

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A 720-Degree View of the Customer

The 360-degree view of the consumer is a well-explored concept, but it is not adequate in the digital age. Every firm, whether it is Google or Amazon, is deploying tools to understand customers in a bid to serve them better. A 360-degree view demanded that a company consults its internal data to segment customers and create marketing strategies. It has become imperative for companies to look outside their channels, to platforms like social media and reviews to gain insight into the motivations of their customers. The 720-degree view of the customer is further discussed below.

What is the 720-degree view of the customer?

A 720-degree view of the customer refers to a three-dimensional understanding of customers, based on deep analytics. It includes information on every customer’s level of influence, buying behavior, needs, and patterns. A 720-degree view will enable retailers to offer relevant products and experiences and to predict future behavior. If done right, this concept should assist retailers leverage on emerging technologies, mobile commerce, social media, and cloud-based services, and analytics to sustain lifelong customer relationships

What Does a 720-Degree View of the Customer Entail?

Every business desires to cut costs, gain an edge over its competitors, and grow their customer base. So how exactly will a 720-degree view of the customer help a firm advance its cause?

Social Media

Social media channels help retailers interact more effectively and deeply with their customers. It offers reliable insights into what customers would appreciate in products, services, and marketing campaigns. Retailers can not only evaluate feedback, but they can also deliver real-time customer service. A business that integrates its services with social media will be able to assess customer behavior through tools like dislikes and likes. Some platforms also enable customers to buy products directly.

Customer Analytics


Customer analytics will construct more detailed customer profiles by integrating different data sources like demographics, transactional data, and location. When this internal data is added to information from external channels like social media, the result is a comprehensive view of the customer’s needs and wants. A firm will subsequently implement more-informed decisions on inventory, supply chain management, pricing, marketing, customer segmentation, and marketing. Analytics further come in handy when monitoring transactions, personalized services, waiting times, website performance.

Mobile Commerce

The modern customer demands convenience and device compatibility. Mobile commerce also accounts for a significant amount of retail sales, and retailers can explore multi-channel shopping experiences. By leveraging a 720-degree view of every customer, firms can provide consumers with the personalized experiences and flexibility they want. Marketing campaigns will also be very targeted as they will be based on the transactional behaviors of customers. Mobile commerce can take the form of mobile applications for secure payment systems, targeted messaging, and push notifications to inform consumers of special offers. The goal should be to provide differentiated shopper analytics.

Cloud

Cloud-based solutions provide real-time data across multiple channels, which illustrates an enhanced of the customer. Real-time analytics influence decision-making in retail and they also harmonize the physical and retail digital environments. The management will be empowered to detect sales trends as transactions take place.

The Importance of the 720-Degree Customer View

Traditional marketers were all about marketing to groups of similar individuals, which is often termed as segmentation. This technique is, however, giving way to the more effective concept of personalized marketing. Marketing is currently channeled through a host of platforms, including social media, affiliate marketing, pay-per-click, and mobile. The modern marketer has to integrate the information from all these sources and match them to a real name and address. Companies can no longer depend on a fragmented view of the customer, as there has to be an emphasis on personalization. A 720-degree customer view can offer benefits like:

Customer Acquisition

Firms can improve customer acquisition by depending on the segment differences revealed from a new database of customer intelligence. Consumer analytics will expose any opportunities to be taken advantage of while external data sources will reveal competitor tactics. There are always segment opportunities in any market, which are best revealed by real-time consumer data.

Cutting Costs

Marketers who rely on enhanced digital data can contribute to cost management in a firm. It takes less investment to serve loyal and satisfied consumers because a firm is directing addressing their needs. Technology can be used to set customized pricing goals and to segment customers effectively.

New Products and Pricing

Real-time data, in addition to third-party information, have a crucial impact on pricing. Only firms with a robust and relevant competitor and customer analytics and data can take advantage of this importance. Marketers with a 720-degree view of the consumer across many channels will be able to utilize opportunities for new products and personalized pricing to support business growth

Advance Customer Engagement

The first 360 degrees include an enterprise-wide and timely view of all consumer interactions with the firm. The other 360 degrees consists of the customer’s relevant online interactions, which supplements the internal data a company holds. The modern customer is making their buying decisions online, and it is where purchasing decisions are influenced. Can you predict a surge in demand before your competitors? A 720-degree view will help you anticipate trends while monitoring the current ones.

720-degree Customer View and Big Data

Firms are always trying to make decision making as accurate as possible, and this is being made more accessible by Big Data and analytics. To deliver customer-centric experiences, businesses require a 720-degree view of every customer collected with the help of in-depth analysis.

Big Data analytical capabilities enable monitoring of after-sales service-associated processes and the effective management of technology for customer satisfaction. A firm invested in being in front of the curve should maintain relevant databases of external and internal data with global smart meters. Designing specific products to various segments is made easier with the use of Big Data analytics. The analytics will also improve asset utilization and fault prediction. Big Data helps a company maintain a clearly-defined roadmap for growth

Conclusion

It is the dream of every enterprise to tap into customer behavior and create a rich profile for each customer. The importance of personalized customer experiences cannot be understated in the digital era. The objective remains to develop products that can be advertised and delivered to customers who want them, via their preferred platforms, and at a lower cost. 

Importance of Dressing for Success

Writing and The Written Word

The Importance of
Dressing for Success

Having dressed up for
a special occasion, did you feel a sense of confidence than normal? This is
likely because you unknowingly practiced the psychology of dressing for
success. Some might argue: how does something as inanimate as clothing affect
your confidence? As it turns out, a lot more than you might think. In today’s
article, we’re going to discuss how the way you dress affects your attitude and
confidence, as well as the importance of dressing for success.

Outfits and Their Appeal to Yourself

There’s something about looking good that generates levels of confidence no matter the situation you’re in. Consider the way you felt, when you finally mustered the confidence to ask your crush out on a date, you will likely dress for the success of that situation. Haven’t you gotten dressed up and had your hair professionally…

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