A collection of information technology and consulting knowledge
Knowledge is a familiarity, awareness, or understanding of someone or something, such as facts, information, descriptions, or skills, which is acquired through experience or education by perceiving, discovering, or learning. Knowledge can refer to a theoretical or practical understanding of a subject. It can be implicit (as with practical skill or expertise) or explicit (as with the theoretical understanding of a subject); it can be more or less formal or systematic. In philosophy, the study of knowledge is called epistemology; the philosopher Plato famously defined knowledge as “justified true belief”, though this definition is now thought by some analytic philosophers to be problematic because of the Gettier problems, while others defend the platonic definition.
During the B2B sales and
marketing processes, if there’s one question that the buyer is sure to ask, it
will be some variation of “how does your product stack up against X competition?”
Maybe the prospect is interested in a certain feature, price, or benefit –
regardless of the specifics, your reps need to speak intelligently about how
your product or service compares.
The struggle is that
in any B2B sales role, there’s a lot of information to remember. The ability to
retain every nuance of their product or service is no large feat, let alone the
details of every competition.
That’s where competition
battle cards come in. They’re essentially a cheat sheet for your sales reps.
When a prospect brings up the competition, the rep can open the battle card and have instant access to that company’s product information…
data-driven decision making is at the center of all things. The emergence of
data science and machine learning has further reinforced the importance of data
as the most critical commodity in today’s world. From FAAMG (the biggest five
tech companies: Facebook, Amazon, Apple, Microsoft, and Google) to governments
and non-profits, everyone is busy leveraging the power of data to achieve final
goals. Unfortunately, this growing demand for data has exposed the inefficiency
of the current systems to support the ever-growing data needs. This
inefficiency is what led to the evolution of what we today know as Logical Data
What Is a Logical
simple words, a data lake is a data repository that is capable of storing any
data in its original format. As opposed to traditional data sources that
use the ETL (Extract, Transform, and Load) strategy, data lakes work on the ELT
(Extract, Load, and Transform) strategy. This means data does not have to be
first transformed and then loaded, which essentially translates into reduced
time and efforts. Logical data lakes have captured the attention of
millions as they do away with the need to integrate data from different data
repositories. Thus, with this open access to data, companies can now begin to
draw correlations between separate data entities and use this exercise to their
Primary Use Case
Scenarios of Data Lakes
Logical data lakes are a
relatively new concept, and thus, readers can benefit from some knowledge of
how logical data lakes can be used in real-life scenarios.
Experimental Analysis of Data:
Logical data lakes can
play an essential role in the experimental analysis of data to establish its
value. Since data lakes work on the ELT strategy, they grant deftness and speed
to processes during such experiments.
To store and
analyze IoT Data:
Logical data lakes can
efficiently store the Internet of Things type of data. Data lakes are capable
of storing both relational as well as non-relational data. Under logical data
lakes, it is not mandatory to define the structure or schema of the data
stored. Moreover, logical data lakes can run analytics on IoT data and come up
with ways to enhance quality and reduce operational cost.
To improve Customer
Logical data lakes can
methodically combine CRM data with social media analytics to give businesses an
understanding of customer behavior as well as customer churn and its various
To create a Data
Logical data lakes
contain raw data. Data warehouses, on the other hand, store structured and
filtered data. Creating a data lake is the first step in the process of data
warehouse creation. A data lake may also be used to augment a data warehouse.
reporting and analytical function:
Data lakes can also be
used to support the reporting and analytical function in organizations. By
storing maximum data in a single repository, logical data lakes make it easier
to analyze all data to come up with relevant and valuable findings.
A logical data lake is a comparatively new area of study. However, it can be said with certainty that logical data lakes will revolutionize the traditional data theories.
The 360-degree view of
the consumer is a well-explored concept, but it is not adequate in the digital
age. Every firm, whether it is Google or Amazon, is deploying tools to
understand customers in a bid to serve them better. A 360-degree view demanded
that a company consults its internal data to segment customers and create
marketing strategies. It has become imperative for companies to look outside
their channels, to platforms like social media and reviews to gain insight into
the motivations of their customers. The 720-degree view of the customer is
further discussed below.
What is the
720-degree view of the customer?
A 720-degree view of the customer refers to a
three-dimensional understanding of customers, based on deep analytics. It
includes information on every customer’s level of influence, buying behavior,
needs, and patterns. A 720-degree view will enable retailers to offer relevant
products and experiences and to predict future behavior. If done right, this
concept should assist retailers leverage on emerging technologies, mobile
commerce, social media, and cloud-based services, and analytics to sustain
lifelong customer relationships
What Does a
720-Degree View of the Customer Entail?
Every business desires to cut costs, gain an
edge over its competitors, and grow their customer base. So how exactly will a
720-degree view of the customer help a firm advance its cause?
Social media channels help retailers interact
more effectively and deeply with their customers. It offers reliable insights
into what customers would appreciate in products, services, and marketing
campaigns. Retailers can not only evaluate feedback, but they can also deliver
real-time customer service. A business that integrates its services with social
media will be able to assess customer behavior through tools like dislikes and
likes. Some platforms also enable customers to buy products directly.
Customer analytics will construct more detailed customer profiles by
integrating different data sources like demographics, transactional data, and
location. When this internal data is added to information from external
channels like social media, the result is a comprehensive view of the customer’s
needs and wants. A firm will subsequently implement more-informed decisions on
inventory, supply chain management, pricing, marketing, customer segmentation,
and marketing. Analytics further come in handy when monitoring transactions,
personalized services, waiting times, website performance.
The modern customer demands convenience and
device compatibility. Mobile commerce also accounts for a significant amount of
retail sales, and retailers can explore multi-channel shopping experiences. By
leveraging a 720-degree view of every customer, firms can provide consumers
with the personalized experiences and flexibility they want. Marketing
campaigns will also be very targeted as they will be based on the transactional
behaviors of customers. Mobile commerce can take the form of mobile
applications for secure payment systems, targeted messaging, and push
notifications to inform consumers of special offers. The goal should be to
provide differentiated shopper analytics.
Cloud-based solutions provide real-time data across multiple channels, which illustrates an enhanced of the customer. Real-time analytics influence decision-making in retail and they also harmonize the physical and retail digital environments. The management will be empowered to detect sales trends as transactions take place.
The Importance of
the 720-Degree Customer View
Traditional marketers were all about marketing
to groups of similar individuals, which is often termed as segmentation. This technique
is, however, giving way to the more effective concept of personalized
marketing. Marketing is currently channeled through a host of platforms,
including social media, affiliate marketing, pay-per-click, and mobile. The
modern marketer has to integrate the information from all these sources and
match them to a real name and address. Companies can no longer depend on a
fragmented view of the customer, as there has to be an emphasis on
personalization. A 720-degree customer view can offer benefits like:
Firms can improve customer acquisition by
depending on the segment differences revealed from a new database of customer
intelligence. Consumer analytics will expose any opportunities to be taken
advantage of while external data sources will reveal competitor tactics. There
are always segment opportunities in any market, which are best revealed by
real-time consumer data.
Marketers who rely on enhanced digital data can
contribute to cost management in a firm. It takes less investment to serve
loyal and satisfied consumers because a firm is directing addressing their
needs. Technology can be used to set customized pricing goals and to segment
New Products and
Real-time data, in addition to third-party information, have a crucial impact on pricing. Only firms with a robust and relevant competitor and customer analytics and data can take advantage of this importance. Marketers with a 720-degree view of the consumer across many channels will be able to utilize opportunities for new products and personalized pricing to support business growth
The first 360 degrees include an enterprise-wide
and timely view of all consumer interactions with the firm. The other 360
degrees consists of the customer’s relevant online interactions, which
supplements the internal data a company holds. The modern customer is making
their buying decisions online, and it is where purchasing decisions are
influenced. Can you predict a surge in demand before your competitors? A
720-degree view will help you anticipate trends while monitoring the current
View and Big Data
Firms are always trying to make decision making
as accurate as possible, and this is being made more accessible by Big Data and
analytics. To deliver customer-centric experiences, businesses require a
720-degree view of every customer collected with the help of in-depth analysis.
Big Data analytical capabilities enable monitoring
of after-sales service-associated processes and the effective management of
technology for customer satisfaction. A firm invested in being in front of the
curve should maintain relevant databases of external and internal data with
global smart meters. Designing specific products to various segments is made
easier with the use of Big Data analytics. The analytics will also improve
asset utilization and fault prediction. Big Data helps a company maintain a
clearly-defined roadmap for growth
It is the dream of every enterprise to tap into
customer behavior and create a rich profile for each customer. The importance
of personalized customer experiences cannot be understated in the digital era.
The objective remains to develop products that can be advertised and delivered
to customers who want them, via their preferred platforms, and at a lower
The private cloud concept is running the cloud software architecture and, possibly specialized hardware, within a companies’ own facilities and support by the customer’s own employees, rather than having it hosted from a data center operated by commercial providers like Amazon, IBM Microsoft, or Oracle.
private (internal) cloud may be a one or more of these patterns and may be part
of a larger hybrid-cloud strategy.
Home-Grown, where the company has built its own software and or hardware could infrastructure where the private could is managed entirely by the companies’ resources.
Commercial-Off-The-Self (COTS), where the cloud software and or hardware is purchased from a commercial vendor and install in the companies promises where is it is primarily managed by the companies’ resources with licensed technical support from the vendor.
Appliance-Centric, where vendor specialty hardware and software are pre-assembled and pre-optimized, usually on proprietary databases to support a specific cloud strategic.
Hybrid-Cloud, which may use some or all of the about approaches and have added components such as:
Virtualization software to integrate, private-cloud, public-cloud, and non-cloud information resources into a central delivery architecture.
Public/Private cloud where proprietary and customer sensitive information is kept on promise and less sensitive information is housed in one or more public clouds. The Public/Private hybrid-cloud strategy can also be provision temporary short duration increases in computational resources or where application and information development occur in the private cloud and migrated to a public cloud for productionalization.
In the modern technological era, there are a variety of cloud patterns, but this explanation highlights the major aspects of the private cloud concept which should clarify and assist in strategizing for your enterprise cloud.
With modern businesses continually looking for ways to
streamline their operations, DevOps has become a common approach to software
delivery used by development and operation teams to set up, test, deploy, and
To help you understand more about this approach, let’s
briefly discuss DevOps.
What is DevOps?
DevOps comes from two words- ‘development and operations.’ It
describes a set of IT practices, which seeks to have software developers and
operations team work together on the same project in a more collaborative and
In simple words, this is a culture that promotes cooperation
between Development and Operations teams in an organization to ensure faster
production in an automated, recurring manner.
The approach aims at breaking down traditional barriers that
have existed between these two important teams of the IT department in any
organization. When deployed smoothly, this approach can help reduce time and
friction that occur when deploying new software applications in an
These efforts lead to quicker development cycles, which
ultimately save money and time, and give an organization a competitive edge
against its rivals with longer, more ridged development cycles.
DevOps helps to increase the speed with which an organization
delivers applications and services to customers, thereby competing favorably
and actively in the market.
Needed for DevOps to Be Successful Executed?
For an organization to appeal to customers, it must be agile,
lean, and swift to respond to dynamic demands in the market. For this to happen, all stakeholders in the
delivery process have to work together.
Development teams, which focus on designing, developing,
delivering, and running the software reliably and quickly, need to work with
the operations team, which is tasked with the work of identifying and resolving
problems in the software as soon as possible.
By having a common approach across software developers and
operation teams, an organization will be able to monitor and analyze holdups and
scale as quickly as possible. This way, they will be able to deliver and deploy
reliable software in a shorter time.
We hope that our simplified guide has enabled you to understand
what DevOps is and why it is important in modern organizations.