A Denodo virtualization project typically classifies the
project duties of the primary implementation team into four Primary roles.
Denodo Data Virtualization Project Roles
Data Virtualization Architect
Denodo Platform Administrator
Data Virtualization Developer
Denodo Platform Java Programmer
Data Virtualization Internal Support Team
Project Team Member Alignment
While the denodo project is grouped into security permissions and a set of duties, it is import to note that the assignment of the roles can be very dynamic as to their assignment among project team members. Which team member who performs a given role can change the lifecycle of a denodo project. One team member may hold more than one role at any given time or acquire or lose roles based on the needs of the project.
virtualization Project Roles Duties
The knowledge, responsibilities, and duties of a denodo data
virtualization architect, include:
A Deep understanding of denodo security features
and data governance
Define and document5 best practices for users,
roles, and security permissions.
Have a strong understanding of enterprise
Defines data virtualization architecture and
Guides the definition and documentation of the
virtual data model, including, delivery modes, data sources, data combination,
The knowledge, responsibilities, and duties of a Denodo Platform
Denodo Platform Installation and maintenance, such as,
Installs denodo platform servers
Defines denodo platform update and upgrade policies
Creates, edits, and removes environments, clusters, and servs
Manages denodo licenses
Defines denodo platform backup policies
Defines procedures for artifact promotion between environments
Denodo platform configuration and management, such as,
Configures denodo platform server ports
Platform memory configuration and Java Virtual Machine (VM) options
Set the maximum number of concurrent requests
Set up database configuration
Specific cache server
Authentication configuration for users connecting to denodo platform (e.g., LDAP)
Secures (SSL) communications connections of denodo components
Provides connectivity credentials details for clients tools/applications (JDBC, ODBC,,,etc.)
Configuration of resources.
Setup Version Control System (VCS) configuration for denodo
Creates new Virtual Databases
Create Users, roles, and assigns privileges/roles.
Execute diagnostics and monitoring operations, analyzes logs and identifies potentials issues
Manages load balances variables
The Data Virtualization Developer role is divided into the
the knowledge, responsibilities, and duties of a Denodo Data
Virtualization Developer, by sub-role, Include:
The denodo data engineer’s duties include:
Implements the virtual data model construction
Importing data sources and creating base views,
Creating derived views applying combinations and
transformations to the datasets
Writes documentation, defines testing to eliminate
development errors before code promotion to other environments
The denodo business developer’s duties include:
Creates business vies for a specific business
area from derived and/or interface views
Implements data services delivery
The denodo application developer’s duties include:
Creates reporting vies from business views for
reports and or datasets frequently consumed by users
Denodo Platform Java
The Denodo Platform Java Programmer role is an optional,
specialized, role, which:
Creates custom denodo components, such as data sources, stored procedures, and VDP/iTPilot functions.
Implements custom filters in data routines
Tests and debugs any custom components using Denodo4e
Internal Support Team
The denodo data virtualization internal support team’s duties
Access to and knowledge of the use and trouble
of developed solutions
Tools and procedures to manage and support
project users and developers
Denodo provides some general Virtual Dataport naming
convention recommendations and guidance.
First, there is the general guidance for basic Virtual Dataport object
types and, secondly, more detail naming guidance recommends.
Enterprises and cloud computing become more integrated and
essential for gain or maintain a competitive advantage through big data and
Analytics. Cloud is now essential in improving operations efficiency and
synergy. To optimize the enterprise architecture with the cloud, there are a
few strategic questions need to be considered;
how much cloud business does your enterprise need?
what cloud strategy best meets your enterprise operational and security needs?
do private, public clouds, or hybrid cloud fit in your enterprise’s information
workload deployment strategy?
fit in the enterprise’s information workload deployment strategy?
is A Multi-cloud Strategy?
This probably is the point where the narrative should
introduce the principle of multi-cloud. A multi-cloud is an approach to cloud
computing which seeks to optimize enterprise costs, Return-On-Investment (ROI),
and enabling big data analytics, which is already evolving the information
workload deployment strategy of many organizations. Multi-cloud has already
affected the major software and Software-As-A-Service (SaaS) providers, which
have been rapidly evolving their application suites to enable this new
reality. As recently as this week, IBM
announced that they had moved its Cloud-native software architecture.
Time To Consider A Multi-Cloud Strategy For Your Enterprise?
Multi-cloud is a cloud computing strategy seeks to align from
different cloud providers capability to optimize different business operations
and technical requirements. A multi-cloud strategy can be a way to reduce the
dependence upon more traditional software vendors and or on a single cloud
Of A Multi-Cloud Strategy
The advantages of a multi-cloud enterprise information
workload deployment strategy are:
enterprise can still operate even if one or more of the clouds providers goes
offline or encounter other difficulties.
can avoid vendor lock-in since the enterprise’s data is stored on different clouds
service providers and could be migrated if need be.
can provide a reduction in the scales of data breach vulnerability since
breaching one cloud does not provide access to the entire data of your
enterprise, even if your organization has not implemented hybrid-cloud
(private/public) strategy because all the data simply isn’t all housed one cloud.
multi-cloud solutions are customizable. Every enterprise can select what works
best in order to achieve optimal efficiency.
Of The Multi-Cloud
The multi-cloud enterprise information workload deployment
strategy has downsides as well. For instance:
across the multi-cloud providers may require more planning, relationship
management, and strategic oversight.
implementations, while reducing the potential scale of any one security breach,
it does provide more than one potential breach point to be monitored, managed,
Based on your enterprise’s industry, use of big data technologies, information security needs and the use information analytics to gain or maintain a competitive advantage and or comparative advantage, a multi-cloud enterprise information workload deployment strategy has a place in optimizing your enterprises technical and information strategy. Especially when your multi-cloud strategy includes a hybrid-cloud (public/private) as a major pillar in your cloud strategy.
The 360-degree view of
the consumer is a well-explored concept, but it is not adequate in the digital
age. Every firm, whether it is Google or Amazon, is deploying tools to
understand customers in a bid to serve them better. A 360-degree view demanded
that a company consults its internal data to segment customers and create
marketing strategies. It has become imperative for companies to look outside
their channels, to platforms like social media and reviews to gain insight into
the motivations of their customers. The 720-degree view of the customer is
further discussed below.
What is the
720-degree view of the customer?
A 720-degree view of the customer refers to a
three-dimensional understanding of customers, based on deep analytics. It
includes information on every customer’s level of influence, buying behavior,
needs, and patterns. A 720-degree view will enable retailers to offer relevant
products and experiences and to predict future behavior. If done right, this
concept should assist retailers leverage on emerging technologies, mobile
commerce, social media, and cloud-based services, and analytics to sustain
lifelong customer relationships
What Does a
720-Degree View of the Customer Entail?
Every business desires to cut costs, gain an
edge over its competitors, and grow their customer base. So how exactly will a
720-degree view of the customer help a firm advance its cause?
Social media channels help retailers interact
more effectively and deeply with their customers. It offers reliable insights
into what customers would appreciate in products, services, and marketing
campaigns. Retailers can not only evaluate feedback, but they can also deliver
real-time customer service. A business that integrates its services with social
media will be able to assess customer behavior through tools like dislikes and
likes. Some platforms also enable customers to buy products directly.
Customer analytics will construct more detailed customer profiles by
integrating different data sources like demographics, transactional data, and
location. When this internal data is added to information from external
channels like social media, the result is a comprehensive view of the customer’s
needs and wants. A firm will subsequently implement more-informed decisions on
inventory, supply chain management, pricing, marketing, customer segmentation,
and marketing. Analytics further come in handy when monitoring transactions,
personalized services, waiting times, website performance.
The modern customer demands convenience and
device compatibility. Mobile commerce also accounts for a significant amount of
retail sales, and retailers can explore multi-channel shopping experiences. By
leveraging a 720-degree view of every customer, firms can provide consumers
with the personalized experiences and flexibility they want. Marketing
campaigns will also be very targeted as they will be based on the transactional
behaviors of customers. Mobile commerce can take the form of mobile
applications for secure payment systems, targeted messaging, and push
notifications to inform consumers of special offers. The goal should be to
provide differentiated shopper analytics.
Cloud-based solutions provide real-time data across multiple channels, which illustrates an enhanced of the customer. Real-time analytics influence decision-making in retail and they also harmonize the physical and retail digital environments. The management will be empowered to detect sales trends as transactions take place.
The Importance of
the 720-Degree Customer View
Traditional marketers were all about marketing
to groups of similar individuals, which is often termed as segmentation. This technique
is, however, giving way to the more effective concept of personalized
marketing. Marketing is currently channeled through a host of platforms,
including social media, affiliate marketing, pay-per-click, and mobile. The
modern marketer has to integrate the information from all these sources and
match them to a real name and address. Companies can no longer depend on a
fragmented view of the customer, as there has to be an emphasis on
personalization. A 720-degree customer view can offer benefits like:
Firms can improve customer acquisition by
depending on the segment differences revealed from a new database of customer
intelligence. Consumer analytics will expose any opportunities to be taken
advantage of while external data sources will reveal competitor tactics. There
are always segment opportunities in any market, which are best revealed by
real-time consumer data.
Marketers who rely on enhanced digital data can
contribute to cost management in a firm. It takes less investment to serve
loyal and satisfied consumers because a firm is directing addressing their
needs. Technology can be used to set customized pricing goals and to segment
New Products and
Real-time data, in addition to third-party information, have a crucial impact on pricing. Only firms with a robust and relevant competitor and customer analytics and data can take advantage of this importance. Marketers with a 720-degree view of the consumer across many channels will be able to utilize opportunities for new products and personalized pricing to support business growth
The first 360 degrees include an enterprise-wide
and timely view of all consumer interactions with the firm. The other 360
degrees consists of the customer’s relevant online interactions, which
supplements the internal data a company holds. The modern customer is making
their buying decisions online, and it is where purchasing decisions are
influenced. Can you predict a surge in demand before your competitors? A
720-degree view will help you anticipate trends while monitoring the current
View and Big Data
Firms are always trying to make decision making
as accurate as possible, and this is being made more accessible by Big Data and
analytics. To deliver customer-centric experiences, businesses require a
720-degree view of every customer collected with the help of in-depth analysis.
Big Data analytical capabilities enable monitoring
of after-sales service-associated processes and the effective management of
technology for customer satisfaction. A firm invested in being in front of the
curve should maintain relevant databases of external and internal data with
global smart meters. Designing specific products to various segments is made
easier with the use of Big Data analytics. The analytics will also improve
asset utilization and fault prediction. Big Data helps a company maintain a
clearly-defined roadmap for growth
It is the dream of every enterprise to tap into
customer behavior and create a rich profile for each customer. The importance
of personalized customer experiences cannot be understated in the digital era.
The objective remains to develop products that can be advertised and delivered
to customers who want them, via their preferred platforms, and at a lower
The private cloud concept is running the cloud software architecture and, possibly specialized hardware, within a companies’ own facilities and support by the customer’s own employees, rather than having it hosted from a data center operated by commercial providers like Amazon, IBM Microsoft, or Oracle.
private (internal) cloud may be a one or more of these patterns and may be part
of a larger hybrid-cloud strategy.
Home-Grown, where the company has built its own software and or hardware could infrastructure where the private could is managed entirely by the companies’ resources.
Commercial-Off-The-Self (COTS), where the cloud software and or hardware is purchased from a commercial vendor and install in the companies promises where is it is primarily managed by the companies’ resources with licensed technical support from the vendor.
Appliance-Centric, where vendor specialty hardware and software are pre-assembled and pre-optimized, usually on proprietary databases to support a specific cloud strategic.
Hybrid-Cloud, which may use some or all of the about approaches and have added components such as:
Virtualization software to integrate, private-cloud, public-cloud, and non-cloud information resources into a central delivery architecture.
Public/Private cloud where proprietary and customer sensitive information is kept on promise and less sensitive information is housed in one or more public clouds. The Public/Private hybrid-cloud strategy can also be provision temporary short duration increases in computational resources or where application and information development occur in the private cloud and migrated to a public cloud for productionalization.
In the modern technological era, there are a variety of cloud patterns, but this explanation highlights the major aspects of the private cloud concept which should clarify and assist in strategizing for your enterprise cloud.