PostgreSQL is an open-source database, which was released in
1996. So, PostgreSQL has been around a long time. So, among the many companies and industries
which know they are using PostgreSQL, many others are using PostgreSQL and
don’t know it because it is embedded as the foundation in some other
application’s software architecture.
I hadn’t paid much attaint to PostgreSQL even though it as
been on the list leading databases used by business for years. Mostly I have been focused on the databases
my customer were using (Oracle, DB2, Microsoft SQL Server, and MySQL/MariaDB). However, during a recent meeting I was
surprised to learn that io had been using and administering PostrgresSQL embedded
as part of another software vendors application, which made me take the time to
pay attention to PostgreSQL. Especially, who is using PostgreSQL and what opportunities
that may provide for evolving my career?
Industries Using PostgreSQL
According to enlyft,
the major using the PostgreSQL are Computer Software and Information Technology
And services companies.
PostgreSQL Consumers Information
Here is the link to
enlyft page, which provides additional information companies and industries
If you are looking to learn a Structured Query Language
(SQL) skills and have marketable database knowledge, then it is time to talk
about which are the most important business databases.
Learn The Most Important Databases Used By Business Are?
Well, I assume that you are reading this article with an eye
toward improving your employment prospects.
If improving your employment prospects is what you are after, then why
waste time learning databases skills, learning advanced SQL language
chrematistics of a database, or get after a certification, which will have a
small market? The most important or most
used databases, if you like, to business will likely be where the most work
opportunities will be no matter whether you plan to be a company employee,
independent contractor, consultant or like me have moved through all of these
at one time or another.
On Market Opportunity
The top five databases have a solid 85% of the market, so, this allows a person to build their skill is a database which will have employment opportunities. While there are non-business users of databases of other databases not discussed here, most of us will, thorough out our careers, be working in work for or with business to earn our living.
Top Five Database Most Popular In Businesses
Now to the heart of this article, in 2019 the top five
databases used in a business are listed in order of most popular to least popular
Well, this is one of those circumstances, where your ability
to answer this question will depend upon your user’s assigned security roles
and what you actually want.
To get a complete list, you will need to use the DBA_
administrator tables to which most of us will not have access. In the very simple examples below, you may
want to add a WHERE clause to eliminate the system schemas from the list, like
‘SYS’ and ‘SYSTEM,’ if you have access to them.
Administrator (DBA) Schema List
SELECT distinct OWNER as SCHEMA_NAME
ORDER BY OWNER;
(DBA) Schema List Results Screenshot
Fortunately for the rest of us, there are All user tables,
from which we can get a listing of the schemas to which we have access.
All Users Schema List
SELECT distinct OWNER as SCHEMA_NAME
ORDER BY OWNER;
Example All Users
Schema List Results Screenshot
Oracle help Center
> Database> Oracle > Oracle Database > Release 19
The 360-degree view of
the consumer is a well-explored concept, but it is not adequate in the digital
age. Every firm, whether it is Google or Amazon, is deploying tools to
understand customers in a bid to serve them better. A 360-degree view demanded
that a company consults its internal data to segment customers and create
marketing strategies. It has become imperative for companies to look outside
their channels, to platforms like social media and reviews to gain insight into
the motivations of their customers. The 720-degree view of the customer is
further discussed below.
What is the
720-degree view of the customer?
A 720-degree view of the customer refers to a
three-dimensional understanding of customers, based on deep analytics. It
includes information on every customer’s level of influence, buying behavior,
needs, and patterns. A 720-degree view will enable retailers to offer relevant
products and experiences and to predict future behavior. If done right, this
concept should assist retailers leverage on emerging technologies, mobile
commerce, social media, and cloud-based services, and analytics to sustain
lifelong customer relationships
What Does a
720-Degree View of the Customer Entail?
Every business desires to cut costs, gain an
edge over its competitors, and grow their customer base. So how exactly will a
720-degree view of the customer help a firm advance its cause?
Social media channels help retailers interact
more effectively and deeply with their customers. It offers reliable insights
into what customers would appreciate in products, services, and marketing
campaigns. Retailers can not only evaluate feedback, but they can also deliver
real-time customer service. A business that integrates its services with social
media will be able to assess customer behavior through tools like dislikes and
likes. Some platforms also enable customers to buy products directly.
Customer analytics will construct more detailed customer profiles by
integrating different data sources like demographics, transactional data, and
location. When this internal data is added to information from external
channels like social media, the result is a comprehensive view of the customer’s
needs and wants. A firm will subsequently implement more-informed decisions on
inventory, supply chain management, pricing, marketing, customer segmentation,
and marketing. Analytics further come in handy when monitoring transactions,
personalized services, waiting times, website performance.
The modern customer demands convenience and
device compatibility. Mobile commerce also accounts for a significant amount of
retail sales, and retailers can explore multi-channel shopping experiences. By
leveraging a 720-degree view of every customer, firms can provide consumers
with the personalized experiences and flexibility they want. Marketing
campaigns will also be very targeted as they will be based on the transactional
behaviors of customers. Mobile commerce can take the form of mobile
applications for secure payment systems, targeted messaging, and push
notifications to inform consumers of special offers. The goal should be to
provide differentiated shopper analytics.
Cloud-based solutions provide real-time data across multiple channels, which illustrates an enhanced of the customer. Real-time analytics influence decision-making in retail and they also harmonize the physical and retail digital environments. The management will be empowered to detect sales trends as transactions take place.
The Importance of
the 720-Degree Customer View
Traditional marketers were all about marketing
to groups of similar individuals, which is often termed as segmentation. This technique
is, however, giving way to the more effective concept of personalized
marketing. Marketing is currently channeled through a host of platforms,
including social media, affiliate marketing, pay-per-click, and mobile. The
modern marketer has to integrate the information from all these sources and
match them to a real name and address. Companies can no longer depend on a
fragmented view of the customer, as there has to be an emphasis on
personalization. A 720-degree customer view can offer benefits like:
Firms can improve customer acquisition by
depending on the segment differences revealed from a new database of customer
intelligence. Consumer analytics will expose any opportunities to be taken
advantage of while external data sources will reveal competitor tactics. There
are always segment opportunities in any market, which are best revealed by
real-time consumer data.
Marketers who rely on enhanced digital data can
contribute to cost management in a firm. It takes less investment to serve
loyal and satisfied consumers because a firm is directing addressing their
needs. Technology can be used to set customized pricing goals and to segment
New Products and
Real-time data, in addition to third-party information, have a crucial impact on pricing. Only firms with a robust and relevant competitor and customer analytics and data can take advantage of this importance. Marketers with a 720-degree view of the consumer across many channels will be able to utilize opportunities for new products and personalized pricing to support business growth
The first 360 degrees include an enterprise-wide
and timely view of all consumer interactions with the firm. The other 360
degrees consists of the customer’s relevant online interactions, which
supplements the internal data a company holds. The modern customer is making
their buying decisions online, and it is where purchasing decisions are
influenced. Can you predict a surge in demand before your competitors? A
720-degree view will help you anticipate trends while monitoring the current
View and Big Data
Firms are always trying to make decision making
as accurate as possible, and this is being made more accessible by Big Data and
analytics. To deliver customer-centric experiences, businesses require a
720-degree view of every customer collected with the help of in-depth analysis.
Big Data analytical capabilities enable monitoring
of after-sales service-associated processes and the effective management of
technology for customer satisfaction. A firm invested in being in front of the
curve should maintain relevant databases of external and internal data with
global smart meters. Designing specific products to various segments is made
easier with the use of Big Data analytics. The analytics will also improve
asset utilization and fault prediction. Big Data helps a company maintain a
clearly-defined roadmap for growth
It is the dream of every enterprise to tap into
customer behavior and create a rich profile for each customer. The importance
of personalized customer experiences cannot be understated in the digital era.
The objective remains to develop products that can be advertised and delivered
to customers who want them, via their preferred platforms, and at a lower
How to know if your Oracle Client install is 32 Bit or 64 Bit
Sometimes you just need to know if your Oracle Client install is 32 bit or 64 bit. But how do you figure that out? Here are two methods you can try.
The first method
Go to the %ORACLE_HOME%\inventory\ContentsXML folder and open the comps.xml file.
Look for <DEP_LIST> on the ~second screen.
If you see this: PLAT=”NT_AMD64” then your Oracle Home is 64 bit
If you see this: PLAT=”NT_X86” then your Oracle Home is 32 bit.
It is possible to have both the 32-bit and the 64-bit Oracle Homes installed.
The second method
This method is a bit faster. Windows has a different lib directory for 32-bit and 64-bit software. If you look under the ORACLE_HOME folder if you see a “lib” AND a “lib32” folder you have a 64 bit Oracle Client. If you see just the “lib” folder you’ve got a 32 bit Oracle Client.