denodo Virtualization – Useful Links

Here are some denodo Virtualization references, which may be useful.

Reference Name Link
denodo Home Page https://www.denodo.com/en/about-us/our-company
denodo Platform 7.0 Documentation https://community.denodo.com/docs/html/browse/7.0/
denodo Knowledge Base and Best Practices https://community.denodo.com/kb/
denodo Tutorials https://community.denodo.com/tutorials/
denodo Express 7.0 Download https://community.denodo.com/express/download
Denodo Virtual Data Port (VDP) https://community.denodo.com/kb/download/pdf/VDP%20Naming%20Conventions?category=Operation
JDBC / ODBC drivers for Denodo https://community.denodo.com/drivers/

Related References

PostgreSQL – Useful Links

PostgreSQLUseful Links

Here are some PostgreSQL references, which may be useful.

Reference Type Link
PostgreSQL Home page & Download https://www.postgresql.org/
PostgreSQL Online Documentation https://www.postgresql.org/docs/manuals/
Citus – Scalability and Parallelism Extension https://github.com/citusdata

Related References

The Business Industries Using PostgreSQL

PostgreSQL is an open-source database, which was released in 1996. So, PostgreSQL has been around a long time.   So, among the many companies and industries which know they are using PostgreSQL, many others are using PostgreSQL and don’t know it because it is embedded as the foundation in some other application’s software architecture.  

I hadn’t paid much attaint to PostgreSQL even though it as been on the list leading databases used by business for years.  Mostly I have been focused on the databases my customer were using (Oracle, DB2, Microsoft SQL Server, and MySQL/MariaDB).  However, during a recent meeting I was surprised to learn that io had been using and administering PostrgresSQL embedded as part of another software vendors application, which made me take the time to pay attention to PostgreSQL. Especially, who is using PostgreSQL and what opportunities that may provide for evolving my career? 

The Industries Using PostgreSQL

According to enlyft, the major using the PostgreSQL are Computer Software and Information Technology And services companies.  

  PostgreSQL Consumers Information

Here is the  link to enlyft page, which provides additional information companies and industries using PostgreSQL:

Related References

The Most Important Databases In Business

If you are looking to learn a Structured Query Language (SQL) skills and have marketable database knowledge, then it is time to talk about which are the most important business databases.

Why Learn The Most Important Databases Used By Business Are?

Well, I assume that you are reading this article with an eye toward improving your employment prospects.   If improving your employment prospects is what you are after, then why waste time learning databases skills, learning advanced SQL language chrematistics of a database, or get after a certification, which will have a small market?  The most important or most used databases, if you like, to business will likely be where the most work opportunities will be no matter whether you plan to be a company employee, independent contractor, consultant or like me have moved through all of these at one time or another.

Focus On Market Opportunity

The top five databases have a solid 85% of the market, so, this allows a person to build their skill is a database which will have employment opportunities.  While there are non-business users of databases of other databases not discussed here, most of us will, thorough out our careers, be working in work for or with business to earn our living.  

The Top Five Database Most Popular In Businesses

Now to the heart of this article, in 2019 the top five databases used in a business are listed in order of most popular to least popular are:

Database Name Percent of market
Oracle 25.31%
MySQL 24.04%
Microsoft SQL Server 20.39%
PostgreSQL 9.06%
MongoDB 7.71%

Related References

How To Get A List Of Oracle Database Schemas?

Well, this is one of those circumstances, where your ability to answer this question will depend upon your user’s assigned security roles and what you actually want. 

To get a complete list, you will need to use the DBA_ administrator tables to which most of us will not have access.  In the very simple examples below, you may want to add a WHERE clause to eliminate the system schemas from the list, like ‘SYS’ and ‘SYSTEM,’ if you have access to them.

Example Administrator (DBA) Schema List

SELECT distinct OWNER as SCHEMA_NAME

FROM  DBA_OBJECTS

ORDER BY OWNER;

Example Administrator (DBA) Schema List Results Screenshot

Fortunately for the rest of us, there are All user tables, from which we can get a listing of the schemas to which we have access.

Example All Users Schema List

SELECT distinct OWNER as SCHEMA_NAME

FROM    ALL_OBJECTS

ORDER BY OWNER;

Example All Users Schema List Results Screenshot

Related References

Oracle help Center > Database> Oracle > Oracle Database > Release 19

A 720-Degree View of the Customer

The 360-degree view of the consumer is a well-explored concept, but it is not adequate in the digital age. Every firm, whether it is Google or Amazon, is deploying tools to understand customers in a bid to serve them better. A 360-degree view demanded that a company consults its internal data to segment customers and create marketing strategies. It has become imperative for companies to look outside their channels, to platforms like social media and reviews to gain insight into the motivations of their customers. The 720-degree view of the customer is further discussed below.

What is the 720-degree view of the customer?

A 720-degree view of the customer refers to a three-dimensional understanding of customers, based on deep analytics. It includes information on every customer’s level of influence, buying behavior, needs, and patterns. A 720-degree view will enable retailers to offer relevant products and experiences and to predict future behavior. If done right, this concept should assist retailers leverage on emerging technologies, mobile commerce, social media, and cloud-based services, and analytics to sustain lifelong customer relationships

What Does a 720-Degree View of the Customer Entail?

Every business desires to cut costs, gain an edge over its competitors, and grow their customer base. So how exactly will a 720-degree view of the customer help a firm advance its cause?

Social Media

Social media channels help retailers interact more effectively and deeply with their customers. It offers reliable insights into what customers would appreciate in products, services, and marketing campaigns. Retailers can not only evaluate feedback, but they can also deliver real-time customer service. A business that integrates its services with social media will be able to assess customer behavior through tools like dislikes and likes. Some platforms also enable customers to buy products directly.

Customer Analytics


Customer analytics will construct more detailed customer profiles by integrating different data sources like demographics, transactional data, and location. When this internal data is added to information from external channels like social media, the result is a comprehensive view of the customer’s needs and wants. A firm will subsequently implement more-informed decisions on inventory, supply chain management, pricing, marketing, customer segmentation, and marketing. Analytics further come in handy when monitoring transactions, personalized services, waiting times, website performance.

Mobile Commerce

The modern customer demands convenience and device compatibility. Mobile commerce also accounts for a significant amount of retail sales, and retailers can explore multi-channel shopping experiences. By leveraging a 720-degree view of every customer, firms can provide consumers with the personalized experiences and flexibility they want. Marketing campaigns will also be very targeted as they will be based on the transactional behaviors of customers. Mobile commerce can take the form of mobile applications for secure payment systems, targeted messaging, and push notifications to inform consumers of special offers. The goal should be to provide differentiated shopper analytics.

Cloud

Cloud-based solutions provide real-time data across multiple channels, which illustrates an enhanced of the customer. Real-time analytics influence decision-making in retail and they also harmonize the physical and retail digital environments. The management will be empowered to detect sales trends as transactions take place.

The Importance of the 720-Degree Customer View

Traditional marketers were all about marketing to groups of similar individuals, which is often termed as segmentation. This technique is, however, giving way to the more effective concept of personalized marketing. Marketing is currently channeled through a host of platforms, including social media, affiliate marketing, pay-per-click, and mobile. The modern marketer has to integrate the information from all these sources and match them to a real name and address. Companies can no longer depend on a fragmented view of the customer, as there has to be an emphasis on personalization. A 720-degree customer view can offer benefits like:

Customer Acquisition

Firms can improve customer acquisition by depending on the segment differences revealed from a new database of customer intelligence. Consumer analytics will expose any opportunities to be taken advantage of while external data sources will reveal competitor tactics. There are always segment opportunities in any market, which are best revealed by real-time consumer data.

Cutting Costs

Marketers who rely on enhanced digital data can contribute to cost management in a firm. It takes less investment to serve loyal and satisfied consumers because a firm is directing addressing their needs. Technology can be used to set customized pricing goals and to segment customers effectively.

New Products and Pricing

Real-time data, in addition to third-party information, have a crucial impact on pricing. Only firms with a robust and relevant competitor and customer analytics and data can take advantage of this importance. Marketers with a 720-degree view of the consumer across many channels will be able to utilize opportunities for new products and personalized pricing to support business growth

Advance Customer Engagement

The first 360 degrees include an enterprise-wide and timely view of all consumer interactions with the firm. The other 360 degrees consists of the customer’s relevant online interactions, which supplements the internal data a company holds. The modern customer is making their buying decisions online, and it is where purchasing decisions are influenced. Can you predict a surge in demand before your competitors? A 720-degree view will help you anticipate trends while monitoring the current ones.

720-degree Customer View and Big Data

Firms are always trying to make decision making as accurate as possible, and this is being made more accessible by Big Data and analytics. To deliver customer-centric experiences, businesses require a 720-degree view of every customer collected with the help of in-depth analysis.

Big Data analytical capabilities enable monitoring of after-sales service-associated processes and the effective management of technology for customer satisfaction. A firm invested in being in front of the curve should maintain relevant databases of external and internal data with global smart meters. Designing specific products to various segments is made easier with the use of Big Data analytics. The analytics will also improve asset utilization and fault prediction. Big Data helps a company maintain a clearly-defined roadmap for growth

Conclusion

It is the dream of every enterprise to tap into customer behavior and create a rich profile for each customer. The importance of personalized customer experiences cannot be understated in the digital era. The objective remains to develop products that can be advertised and delivered to customers who want them, via their preferred platforms, and at a lower cost. 

How to know if your Oracle Client install is 32 Bit or 64 Bit

Oracle Database, How to know if your Oracle Client install is 32 Bit or 64 Bit
Oracle Database

 

How to know if your Oracle Client install is 32 Bit or 64 Bit

Sometimes you just need to know if your Oracle Client install is 32 bit or 64 bit. But how do you figure that out? Here are two methods you can try.

The first method

Go to the %ORACLE_HOME%\inventory\ContentsXML folder and open the comps.xml file.
Look for <DEP_LIST> on the ~second screen.

If you see this: PLAT=”NT_AMD64” then your Oracle Home is 64 bit
If you see this: PLAT=”NT_X86” then your Oracle Home is 32 bit.

It is possible to have both the 32-bit and the 64-bit Oracle Homes installed.

The second method

This method is a bit faster. Windows has a different lib directory for 32-bit and 64-bit software. If you look under the ORACLE_HOME folder if you see a “lib” AND a “lib32” folder you have a 64 bit Oracle Client. If you see just the “lib” folder you’ve got a 32 bit Oracle Client.

Related References