Are Information Technology Skill Badges Valuable?

Information Technology (IT) Skill badges are becoming more prevalent in the information technology industry, but do they add value?  I will be in the past I have only bothered with certifications where my clients or my employer thought they were valuable.  At some point in your career experience should mean more tests and training.  So, perhaps is time to consider the potential value of IT Skills badges (Mini-certification) and the merits behind them.

What Are Information Technology (IT) Skills Badge?

IT Skills badges are recognized as mini-certification, which are portable. IT Skills badges are achieved when an individual completes a project, completes a course, or make a distinguished contribution towards code repository on either GitHub or elsewhere. When a person earns this kind of certification, the IT Skills badges can be stored in a digital wallet. An individual can use it by either including it to his/her LinkedIn profile or website. The issuer has the authority of editing the badges. This feature is designed to bolster credibility.

Research shows that many IT job applicants show badges as an added advantage in his/her skills. IT skills badge are not a sure bet in job hunting that an applicant will land on that particular job because most job recruiters don’t focus on them.

Many IT industries want validated skills before hiring an applicant. IT Skills badges are complementary to certificates, but IT Skills badges can’t in any way replace certifications. Individuals with convectional certifications have high chances of landing on premium pay. As a result, badges don’t ensure the owner a pay boot in his/her job.

How Do IT Skills Badges Differ From A Certification?

Certifications are considered evidence by many of an individual’s skills. Does this mean that any other credential systems aren’t necessary for proving your skills? IBM’s study shows that technology is growing at a faster rate in areas like artificial intelligence, big data, and machine learning and the updating and creation of certifications can lag because of the time required to update or developing certifications is lengthy.

Another difference when it comes to comparison between IT Skill Badges and certification is that certifications are seen to be more expensive to both employers and employees. It is costly to achieve certification, and a lot of study time and books may be required. An in-depth done survey shows that employers are willing to pay a good portion to the right certification. Certificate value is drastically increasing value yearly as compared to badges.

Clients of IT companies consider engaging in a contract with the company after making sure that the company has a specific number of employees with specified certifications. IT Skills badges are at a disadvantage for hiring consideration. Most hiring managers, the likes of Raxter Company, don’t know the benefit of badges or even what IT Skills badges can do with IT Skills badges. IT Skills badges are new in the market; hence, most employers have little information about IT Skills badges. For instance, an applicant who in the past years has worked for IBM Company presents an IBM badge to Raxter interview panel, and the panel will not know what it means.

In the case of Grexo Technology Group’s CEO, Bobby Yates, IT services Company in Texas doesn’t know the apparent value of IT skills badge. He further challenges it by saying that most applicants have presented the badges to him. But he surely doesn’t know the importance of them towards his requirements from the applicants. He further says that he doesn’t consider badges as a valuable hiring tool as compared to certification.

Dupray’s Tremblay, on the other hand, seconds the elimination of badges as an essential tool for hiring by saying that he will not know if the applicant is cheating to him. As a result, he values the certification as a real prove of skills towards IT.

How To Obtain IT Skills Badges

Most Companies’ hiring panels consider IT Skills badges as nothing towards job requirements. But some companies’ managers like O’Farril and others challenge them by finding them worthy when it comes to IT workers investment. CompTIA’s Stanger, on the other hand, backs badges by referring to them as a complement to a basket of certifications, good resumes, and real-world towards job experience. He adds by saying that it is a form of strengthening the education chain. Raxter on his personality considers IT Skills badges as a selling point. As a result, IT Skills badges are essential to present to some recruiters.

The following are the top five tips that will aid an individual towards his carrier advancement in getting the most in IT skills badges.

1. Avoid listing badges which are easily obtained. Anything that can take less than 40 hours to complete it is unworthy of mentioning it in your professional resume.

2. Always consider those courses that directly aline with the type of jobs for which you are applying. IT skills badges that directly complements to your job requirements are worth taking. Irrelevant badges may, to an extent, reduce the chances of being recruited.

3. Make sure to pair the badges attained with your education or real working experience.

4. Don’t insist on the importance behind your badges. Not everybody will like to hear. Real work experience always takes the lead.

5. If you can’t defend your knowledge, experience, and skills or hiring managers will consider unqualified. ITSkill badges and certifications show that you had enough knowledge to pass the qualifications, but employees want people who can and will excel at doing the work as part of a team. requirements

Do IT Skills badges have value in the hiring process?

IT skills complement IT certification and act as an added advantage in hiring panel, mostly when your certification is almost similar to the other candidates. IT Skills badges add some value towards a good resume, real job experience, and certifications. Some recruiters consider IT Skills badges worthy when it comes to the hiring process. Recruiters think them as a selling point.

So it’s essential to take IT Skills badges that relate to your job application to spice your application form. Remember to keep in mind the top five tips when you decide to have one. In other words, IT Skills badges are somehow worthwhile to consider in IT workers investments.

IT skills badge from a social media perspective

Social Media badges are virtual validator of successful completion of a task, skill, or educational objective. IT Skills badges can either be physical or digital depending upon what other people in a particular community value or market. IT Skills badges are more prevalent in a collaborative environment, and social media as well as portals and learning platforms, including team participation, certification, degrees, and project accomplishments.

In conclusion, many IT skills are available for your earnings. To gain more on IT Skills badges, you can visit IBM, Pearson VUE, a global learning company, and others who have partnered in offering IT Skills badges. You will be able to find a range of IT Skills badges from which to choose.

A 720-Degree View of the Customer

The 360-degree view of the consumer is a well-explored concept, but it is not adequate in the digital age. Every firm, whether it is Google or Amazon, is deploying tools to understand customers in a bid to serve them better. A 360-degree view demanded that a company consults its internal data to segment customers and create marketing strategies. It has become imperative for companies to look outside their channels, to platforms like social media and reviews to gain insight into the motivations of their customers. The 720-degree view of the customer is further discussed below.

What is the 720-degree view of the customer?

A 720-degree view of the customer refers to a three-dimensional understanding of customers, based on deep analytics. It includes information on every customer’s level of influence, buying behavior, needs, and patterns. A 720-degree view will enable retailers to offer relevant products and experiences and to predict future behavior. If done right, this concept should assist retailers leverage on emerging technologies, mobile commerce, social media, and cloud-based services, and analytics to sustain lifelong customer relationships

What Does a 720-Degree View of the Customer Entail?

Every business desires to cut costs, gain an edge over its competitors, and grow their customer base. So how exactly will a 720-degree view of the customer help a firm advance its cause?

Social Media

Social media channels help retailers interact more effectively and deeply with their customers. It offers reliable insights into what customers would appreciate in products, services, and marketing campaigns. Retailers can not only evaluate feedback, but they can also deliver real-time customer service. A business that integrates its services with social media will be able to assess customer behavior through tools like dislikes and likes. Some platforms also enable customers to buy products directly.

Customer Analytics


Customer analytics will construct more detailed customer profiles by integrating different data sources like demographics, transactional data, and location. When this internal data is added to information from external channels like social media, the result is a comprehensive view of the customer’s needs and wants. A firm will subsequently implement more-informed decisions on inventory, supply chain management, pricing, marketing, customer segmentation, and marketing. Analytics further come in handy when monitoring transactions, personalized services, waiting times, website performance.

Mobile Commerce

The modern customer demands convenience and device compatibility. Mobile commerce also accounts for a significant amount of retail sales, and retailers can explore multi-channel shopping experiences. By leveraging a 720-degree view of every customer, firms can provide consumers with the personalized experiences and flexibility they want. Marketing campaigns will also be very targeted as they will be based on the transactional behaviors of customers. Mobile commerce can take the form of mobile applications for secure payment systems, targeted messaging, and push notifications to inform consumers of special offers. The goal should be to provide differentiated shopper analytics.

Cloud

Cloud-based solutions provide real-time data across multiple channels, which illustrates an enhanced of the customer. Real-time analytics influence decision-making in retail and they also harmonize the physical and retail digital environments. The management will be empowered to detect sales trends as transactions take place.

The Importance of the 720-Degree Customer View

Traditional marketers were all about marketing to groups of similar individuals, which is often termed as segmentation. This technique is, however, giving way to the more effective concept of personalized marketing. Marketing is currently channeled through a host of platforms, including social media, affiliate marketing, pay-per-click, and mobile. The modern marketer has to integrate the information from all these sources and match them to a real name and address. Companies can no longer depend on a fragmented view of the customer, as there has to be an emphasis on personalization. A 720-degree customer view can offer benefits like:

Customer Acquisition

Firms can improve customer acquisition by depending on the segment differences revealed from a new database of customer intelligence. Consumer analytics will expose any opportunities to be taken advantage of while external data sources will reveal competitor tactics. There are always segment opportunities in any market, which are best revealed by real-time consumer data.

Cutting Costs

Marketers who rely on enhanced digital data can contribute to cost management in a firm. It takes less investment to serve loyal and satisfied consumers because a firm is directing addressing their needs. Technology can be used to set customized pricing goals and to segment customers effectively.

New Products and Pricing

Real-time data, in addition to third-party information, have a crucial impact on pricing. Only firms with a robust and relevant competitor and customer analytics and data can take advantage of this importance. Marketers with a 720-degree view of the consumer across many channels will be able to utilize opportunities for new products and personalized pricing to support business growth

Advance Customer Engagement

The first 360 degrees include an enterprise-wide and timely view of all consumer interactions with the firm. The other 360 degrees consists of the customer’s relevant online interactions, which supplements the internal data a company holds. The modern customer is making their buying decisions online, and it is where purchasing decisions are influenced. Can you predict a surge in demand before your competitors? A 720-degree view will help you anticipate trends while monitoring the current ones.

720-degree Customer View and Big Data

Firms are always trying to make decision making as accurate as possible, and this is being made more accessible by Big Data and analytics. To deliver customer-centric experiences, businesses require a 720-degree view of every customer collected with the help of in-depth analysis.

Big Data analytical capabilities enable monitoring of after-sales service-associated processes and the effective management of technology for customer satisfaction. A firm invested in being in front of the curve should maintain relevant databases of external and internal data with global smart meters. Designing specific products to various segments is made easier with the use of Big Data analytics. The analytics will also improve asset utilization and fault prediction. Big Data helps a company maintain a clearly-defined roadmap for growth

Conclusion

It is the dream of every enterprise to tap into customer behavior and create a rich profile for each customer. The importance of personalized customer experiences cannot be understated in the digital era. The objective remains to develop products that can be advertised and delivered to customers who want them, via their preferred platforms, and at a lower cost.