A Quick Guide to Creating Competition Battle Cards

Writing and The Written Word

Why Use Competition
Battle Cards?

During the B2B sales and
marketing processes, if there’s one question that the buyer is sure to ask, it
will be some variation of “how does your product stack up against X competition?”
Maybe the prospect is interested in a certain feature, price, or benefit –
regardless of the specifics, your reps need to speak intelligently about how
your product or service compares.

The struggle is that
in any B2B sales role, there’s a lot of information to remember. The ability to
retain every nuance of their product or service is no large feat, let alone the
details of every competition.

That’s where competition
battle cards come in. They’re essentially a cheat sheet for your sales reps.
When a prospect brings up the competition, the rep can open the battle card and
have instant access to that company’s product information…

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Consulting – Everyone does sales

Sales
Sales

Everyone who earns a living does sales

To make a living, we must sell our service, whether selling:

  • Our services and expertise to a company in an interview to be an employee
  • Or selling our skill, creativity,  and productivity to keep our jobs, or get that promotion,
  • Or whether we sell our services as consultants to advise corporations or businesses,
  • Or we work independently and are offering our services to compete for contracts or sell products

in the end, it’s all marketing and sales.

Related References

 

 

 

What does CRM Mean?

Customer Relationship Management (CRM)
Customer Relationship Management (CRM)

 

What is CRM?

CRM (customer relationship management) is a type of ERP application, which are used to facilitate sales, marketing, and business development interactions throughout the customer life cycle.

What does a CRM Application do?

A CRM application capabilities, broadly, encompass:

Marketing Integration

  • Lead management, email marketing, and campaign management

Sales Force Automation

  • Contact management, pipeline analysis, sales forecasting, and more

Customer Service & Support

  • Ticketing, knowledge management systems, self-service, and live chat

Field Service Management

  • Scheduling, dispatching, invoicing, and more

Call Center Automation

  • Call routing, monitoring, CTI, and IVR

Help Desk Automation

  • Ticketing, IT asset management, self-service and more

Channel Management

  • Contact and lead management, partner relationship management, and market development funds management

Business analytics integration

  • Analytics application and Business intelligence and reporting integration, which may include internal reporting capabilities.

Related References