In theory, competitor battle cards
are not that hard to put together. All it takes is a little bit of content to
use to persuade clients in a sales environment. What many people find is that
being concise is a challenge. It takes some time and practice, but with a
little bit of planning and overall know-how about the industry, any person can
start putting together cards that work.
competitor battle cards?
The simplest way to describe
competitor battle cards is that they are short, to the point pieces of
information about a business that paints them in a positive light directly
against the competition. Videos, graphs, spreadsheets and simple text are all
used on different cards.
Once these battle cards are put
together, they are given to the entire sales team. When they are in any…
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