A Quick Guide to Creating Competition Battle Cards

Writing and The Written Word

Why Use Competition
Battle Cards?

During the B2B sales and
marketing processes, if there’s one question that the buyer is sure to ask, it
will be some variation of “how does your product stack up against X competition?”
Maybe the prospect is interested in a certain feature, price, or benefit –
regardless of the specifics, your reps need to speak intelligently about how
your product or service compares.

The struggle is that
in any B2B sales role, there’s a lot of information to remember. The ability to
retain every nuance of their product or service is no large feat, let alone the
details of every competition.

That’s where competition
battle cards come in. They’re essentially a cheat sheet for your sales reps.
When a prospect brings up the competition, the rep can open the battle card and
have instant access to that company’s product information…

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