Knowing How And When to Change Work

… We will have to stay mentally alert and engage during a 50-year work life, which means knowing how and when to change with the work we do.

–HBR’s 10 musut Reads : The Essentials, page 43

As a technologist, How to work as a craftsman

How Technologist Can Work as A Craftsman

How Technologist Can Work as A Craftsman

Change is good, effective and positive change is even better. Recently, just about all over the place, “Service Persons” are being mentioned to as “techs” which is an abbreviated form for a technologist. The model description of the technologist is stated as “Professional in industrial procedures; a person who is accomplished in industrial methods or the excellent hands-on application of a skill. A technologist could also be described an individual who is vastly skilled; someone who has become skilled at a process or other specific expertise at the highest level. It is true times change, but not all things change for the best. Taking a new name on a traditional title is nothing, if not puzzling. The variance between a Technologist and Craftsman largely hang on who we are talking about.

A World of Difference

According to the typical characterization, a technologist is theoretically a master at his selected field.  So, who is a craftsman? A craftsman is someone who makes things by hand, and it could also be a person who creates practical objects expertly by hand. Every craftsman is Skillful and does things with great skill and expertise. Which is more precise when used in our craft? If you look at both descriptions, it is quite obvious that they are correct. In actual fact, using these explanations we could create a new designation, “Tech-Craftsman.” Below are some few ideas every technologist can use to work effectively as a craftsman:

  • Keep reusable code samples
  • Keep reusable useful techniques for expediting work and problem solving
  • Learn shortcut keys for your applications
  • Master some common software tools and techniques for your craft
  • Use of Time

Keep reusable code samples

As a technologist, what makes us stand apart is simply the ability to manipulates our computers or machines to produce a certain desired result or effects. A craftsman knows the ins and out of a process. They can repeat such process a thousand times and still achieve excellent results. As Technologist seeking the skills of a craftsman, you need to be certain of codes and functions that works every time. The challenge is to understand how to reuse codes samples and keep them in use to tackle various issues. This could be small scale or large scale, but showing a high level of proficiency is needed every time similar problems occurs. The problem here is not what to call somebody, it is what the individual having the title do to hold the position. In today’s market, most corporations call their employees techs; not HVAC specialists, not plumbers, …. just techs. In accordance with the descriptions given earlier, one would always expect an exceedingly skilled craftsman to come to his or her doorstep, completely ready to handle any issue within the scope of their elected job. The realism is quite diverse.

Keep Reusable Useful Techniques for Expediting Work and Problem Solving

A true technologist has a broad, almost complete, tradeable knowledge of how various components come together to achieve the desired output. You do not have to be limited to a thin job explanation. Believe me, a technologist can become more of a craftsman by keeping reusable useful techniques for expediting work and problem-solving. A craftsman understands a system from the underground and knows how its working principles. Promoting the reusability of useful techniques as a technologist, as opposed to minor portions of a trade education to fit a business is one answer to the issue.

Learn Shortcut Keys for Your Applications

Yes, learn shortcuts. To learn shortcut keys for your applications is also a way of showing a high level of mastery for a field. Applications like AutoCAD, MATLAB, Visual Studio and other top programming application can save you a whole lot of time with the use of shortcuts. A craftsman is always crafty and is always looking for ways to produce excellent results within the shortest period. Inadequate use of these shortcut keys can often cause delay and reduced efficiency in terms of output. Business being what it is these days cannot expect to demand less experienced technologist to run certain key positions. If it does happen, there would be lesser trades challenging for the best output technologically, and noticeably fewer licensed operations out there. So, with excellent use of shortcut as technologist can improve your work as a craftsman.

Master Some Common Software Tools and Techniques for Your Craft

As an example, a technologist can be trained to handle a certain type of common software tools and techniques functioning for just an area or specialization, but what about the other areas? Without a working knowledge of the inherent characteristics of such Software, how can you be considered a technologist? You have seen it before, a technologist with vast knowledge in AutoCAD can simulate a large bore mechanism to carry out a number of things comfortable but a web programmer cannot pick up same software and achieve the same results within similar time frames. This is simply mastering the software tools and techniques needed for your craft (and area of specialization) which are transferable between customers and customers. Yes, these things can be effectively taught. At some point, though, technologist would need other software tools and parts when going outside his knowledge base or performing smaller DIY projects.

Use of Time

Becoming a technologist who can work effectively as a craftsman, boils down more on investing in yourself and improving your skill set in your chosen craft. At this point, you become a valuable investment to your firm and your industry at large. Trying to get the best for consumer could also lead to more innovations and creativity within the process as you can easily go through and make effective modifications that are cost effective. With the dawn of the explosion of the DIY market, a technologist with very creative minds can create new products to simply any process. These encourage and make our jobs as technologist easier as anyone with a bit of physical technological talent can create things that work. The only complications that can arise are not dedicating enough time to even begin or complete your overall skill improvement, learning process, and working. The time available might not be enough, but it is all we have got to improve.

Summary and Conclusion

Without technologist with excellent craftsman skills, most industries would have depleted manpower. This is further weakened by individuals who have no thoughtful information of, or invested in the process or technique but have the resources to start up a tech company hiring low-quality technologists to meet the needs of their customer base.

Related References

Consulting – The Business that is you, must be groomed, advertised, and protected

Consulting - The Business that is you, must be groomed, advertised, and protected
Create your brand


In the modern era, it is highly likely that over the course of your career you will have employers and, potentially, change professions more than once. Additionally, with increased global competition for skills, knowledge, and resources, it is important to ensure that you provide yourself the maximum earning potential to provide for you and your family.

To maximize your opportunities, you must always be thinking about your image, what some people call personal brand or competitive advantage. This includes, many facets and requires active consideration and periodic review to ensure that you optimize your marketing profile.

It is necessary to package your brand in such a way that it remains in demand, attractive, and provides a clear competitive advantage for potential employers, investors, and buyers. In this article, we list different areas, which can be groomed to manage and enhance your personal brand.

Personal Appearance- Grooming and Dressing

Appropriate grooming and dress is an important factor that needs to be considered when building or advertising your potentials to an organization or corporate places. The way you dress, look, speak and conduct yourself is very important when trying to market or give a professional outlook in an organization setting. Unfortunately, your personal appearance conveys a message about you whether intentional or not which is interpreted by potential employers, co-workers, and team members.

The clothes you wear, fashion etiquette and physical appearance, and how you comport yourself our contributing factors which have an impact on your ability to sell your value, which can range anywhere from getting the next contract, continuing this contract, whether you get hired, you get the next promotion, and the monetary value you get from wages and other reimbursements.  Having a high level of skill and/or knowledge can provide some forgiveness in this area, but in the end, it is always considered.

Personal grooming for women includes brushing of air, painting of nails with natural colors, nails and teeth well-kept, clean and natural makeup, and fewer color distractions.

For men, their hairs, nails, and teeth should be always maintained, nice short haircuts, and well-shaved mustache and beards communicate a professional appearance.

Both male and female should wear suits or business casual attire which conforms to the norms of your work environment.   Consideration should be given to wardrobe coordination such as, matching trousers or skirts with a jacket, patterns on them and materials from which they are made. Additionally, consideration should be given to ensure no overexposure to one’s physical features which can detract from your purpose and/or may be misinterpreted.

Blouses for women should be of natural colors and bottom ups, skirts should be of modest length, avoid dangling and noisy jewelry and shoes must be cleaned and polished.

Men also share some specifics such as a matching suit preferably made of wool, long sleeve shirts with cotton blend, no earrings or bracelets and use of jewelry to the nearest minimum, silk ties should be tied correctly while they reach the top of your belt buckle as they complement the suits worn, clean and polished leather shoes and use of long socks which matches the color of shoes and slacks.

It’s also important not to overuse of highly noticeable perfumes/colognes and making elaborated hairstyles. Overall your parents should be should be natural, classy and well covered.

Online Image and Communications

in today’s global village, information about an individual, an organization, and an individual’s relationship to an organization is easily accessible on the way through a variety of forms including social media. An organization and professionals should manage and take advantage this opportunity to build its brand.  There are a number of ways to do this, some of which are:

  • create and maintain professional social media (e.g. Linkedin)
  • create and maintain a professional blog
  • create or maintain other professional and marketing websites
  • make immanence media available electronically 9e.g. SlideShare, YouTube, etc.).

It is important to remember when managing your online image, that information crosses boundaries so even though you don’t think your personal social media is available or that blog on whatever subject you choose won’t impact your professional image, be advised, that is true only if you manage what you communicate in those images and you purposely disassociated from your professional persona.

Online professional branding is very important as it creates an online identity, which is accessible to others who may be able to influence your future economic earning capability.

Essentials to be included in your online image are your professional attributes, expertise, and skills in such a way that it communicates your value to an organization or marketplace. Various organizations and employers are viewing your online image and it’s, therefore, important for you to have a well-constructed communication and an actively managed personal brand that provides a clear comparative and competitive advantage.  You can think of your online brand is a major leg of your career marketing toolset.

There are various channels where you can build or communicate your brand to the online world including LinkedIn, Facebook, Twitter, and others.  It is recommended that you have a plan and a strategy to optimize this opportunity.

Appearing to Be and Being Organized

Appearing to be and being organized can be a limiting factor and can inadvertently be communicated, as well.  It can be a something as some as the background of a teleconference being disheveled, which can provide a misimpression.

It’s important to appear organized and to be organized for a number reasons, which may include:

  • work efficiency
  • ability to handle complex and shifting requirements
  • your overall ability to adapt and fit in
  • the care you give to your work product

Additionally, being organized has the advantage of allowing you to work with minimal distractions and to quickly obtain necessary materials when working. This is true will that organization is physical in terms of bookcases office space and so on, but is also true of an electronic organization. From an electronic point of view, it can be as simple as how you organize files, how document and reuse professional information, and its potential impact on other team members.

Furthermore, it can communicate your ability to handle additional work and/or additional levels of complexity and responsibility.

Establishing and Marketing/Communicating Your Professional Eminence

Establishing your professional Eminence can serve as a means of indicating or expressing your presence in the marketplace. Communicating them exposes your personality, attributes, and skills in a way that your brand stands out compared to others.

As it was said earlier, advertising your brand with the use of online technologies serves as one of the easiest and effective means of establishing and marketing your attractive personalities and attributes to the marketing world. Establishing your brand by this means can be done by creating a website for advertisement and communicating through social media accounts such as Facebook, Twitter, WhatsApp and so on.

Also, when establishing your professional eminence, qualities that set your brand apart from others need to be discovered and showcased. Certain traits, qualifications, and skills that have been acquired during your professional carrier serve as a primary step for establishing professional eminence. You must continue acquiring knowledge to become a master in your own field of business. Communicating your professional eminence requires an outreach strategy, so, more potential clients and/or employers would become aware of your qualifications and skills.

You must also locate and develop your fits and specialties in such a way that potential investors, employers, and clients would be willing to have a partnership deal. Because of this, it would be easier for you to market your professional expertise as your values and attributes would make you stand the test of time. Hence, your professional carrier has been impacted positively.

Safeguarding Your Personal Brand

safeguarding your personal brand is extraordinarily important and involves a number of factors. First, is making sure that you control your electronic communications, such as social media, to ensure you are not inadvertently undermining your personal brand. This can be as simple as making sure that things your posting on all your social media outlets or for that matter any other media outlets you use are of high quality and cannot be missed construed to undercut your brand. Now, this can be quite a broad swath of information anything from the language of those messages, the political nature of those messages, the religious and racial made numb nature of those messages. This remains true with those interpretations of those messages are what you intended or not.

Additionally, the accuracy of the information is important. If your communicating items, which are not factually accurate either through material fact or through omission this will most certainly undercut your personal brand at some point. As a matter of fact, it can undercut your brand in such a way that you may not even be aware that you were undercut. For example, an employer checks your profile and finds you been inaccurate about your education and certifications, they may cease to consider you and you may not even be aware you were under consideration.

The current mess and relevance of the content of your personal brand can also have an effect. If you’ve not been keeping your personal brand up-to-date it may appear that you will have obsolete skills, acquired no new knowledge, have no new work experiences, and/or have expired certifications. These can be self-eliminating factors in the eyes of others who may be trying to leverage your personal brand and make business decisions.

Also, this is especially true for social media, you need to manage your profile periodically and ensure that old messages are removed or if by accident somebody was communicated in the wrong channel it needs to be removed from that channel to minimize any future damage.

Your personal brand is an ongoing activity and must be viewed as such. Your personal brand is not a wanted to do item and must always be maintained and protected.

Your personal brand is your reputation and should be treated as such.


Reputation, reputation, reputation! O, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial.

William Shakespeare, Othello


Creating and Maintaining Your Portable Eminence

creating personal eminence has several facets, however, the most important may be the portability of that eminence.  It is possible to build eminence within the confines of a given employer, however, when you leave much of that eminence will be a proprietary property for that employer. It is possible however to build portable eminence materials without infringing on the proprietary rights and copyrights of any potential employers or clients. In the nature of these evenness products can vary greatly depending on your career field, the length of your career, and the nature of the work within their careers and perform.

Some examples of portable eminence are:

Higher Education

higher education from an accredited institution is a formal portable eminence if you have a bachelors, Masters, or doctoral degree, these go with you and do not belong to any potential employers or clients. However, the subject of these degrees and the age of these degrees can either contribute or distract from their value as eminence material. I degree, regardless of his level, without any additional learning and education provides minimal immense value.

Professional Certification

professional certification is another form of portable eminence; however, it has a limited lifecycle normally about three years or the lifecycle of the product for which the professional certification was obtained.

Professional Publications

Professional publications, published in a commercial venue, also provide portable eminence which can add significantly to your professional brand. However, it is important to keep in mind that the eminence value of any publication is directly related to its relevance to your career and/or the quality of the work.  Professional publications can provide a large and varied opportunity depending on the publication channel of choice.

Books even e-books can be well worth the work to assemble and publish assuming you have enough content and time to do so.

Blogs and/or professional websites provide an incremental opportunity to create publish portable eminence materials.

Likewise, other channels provide similar opportunities to blogs and website publication for the publication of educational materials on such channels as slide share and YouTube which can be associated through other social media channels to enhance your personal brand. 

Preparedness for the Next Opportunity

Personal branding goes a long way in communicating your preparedness for the next opportunity. This is extraordinarily important, for number reasons, the most important of which is we frequently have little control over when we may need that next opportunity. Employment and contracts can be unexpectedly terminated, which can leave us on the hunt for the next opportunity. If you’re not prepared for it, you can lose much time and effort gearing up to find that next opportunity, that prep time and effort directly subtracts from our earnings and earning potential.

Additionally, if you’re prepared for the next opportunity and that preparedness is communicated in your personal brand that next opportunity may come to you whether you’re looking for did not or mishap as has happened to me, when you most need it.

In addition to the unexpected, our preparedness for the next opportunity must also be in terms of the ever-evolving workplace. What we do today may not be a viable career path 10 years from now or 20 years from now. So, looking down the road if you couldn’t do what you do today, what would your next opportunity look like and what have you done to start pairing for? The answers to these questions and how you communicated in your personal brand may make all the difference, if you’re out in front of others who were not forward thinking and prepared, potentially, providing you with a comparative advantage out of the gate when you may most need it.

Related References


Law of Diminishing Returns

The ‘Law of Diminishing Marginal Returns’, originally from economics, basically, states that:

As the level of resource investment increases achieves fulcrum point where the rate of return per investment unit (labor, Level of Effort, Capital) begins to decrease and, eventually, investing more resources is simply not worth it.

Related References